to my UX/UI portfolio!
I'm Maddie, a passionate designer dedicated to creating intuitive and engaging user experiences.
My experience working at a startup has allowed me to wear many hats, involving myself in project planning and product roadmaps.
Here, you'll find a showcase of my work, reflecting my commitment to solving real-world problems through thoughtful design. Dive in to explore how I turn user insights into impactful solutions.
welcome
Project Overview
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Project Overview 〰️
mobile grocery list app
A mobile app that allows users to create, edit, and share their grocery lists using familiar mobile interactions.
Self Service ad management tool
This platform enables CPG brands, retailers, and agencies to create, manage, and run advertising campaigns through a simple interface and campaign tools.
Payload Scheduling platform
A complex and technical tool that allows retailers to create, deploy, and manage their own data payloads (JSON data).
my Design process
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It all begins with the user. First, I identify the user's wants and needs through user research, as well as the problem they are trying to solve.
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Here, I analyze the findings from my user research, which helps me identify a clear problem statement to solve through my design(s).
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Following the problem definition comes the fun part: ideating potential solutions and iterating on them. This helps to find the best possible solution to our problem.
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Lastly, deliverables are created to test with users. My process starts with wireframes, progresses to low-fidelity and then high-fidelity mockups, and ends with prototypes, which are refined through usability testing.