MY CAUSE MY CLEATS
task/Process
Task: Create a mobile app experience to showcase charity organizations of Broncos players’ and staff, while highlighting activations of the My Cause My Cleats debut game and calling out the Denver Broncos Foundation.
The look and feel of the My Cause My Cleats campaign was created by brainstorming and finding inspiration from previous campaigns and trending design elements used across other sports organizations.
I focused on the usability and flow of the required information within the Denver Broncos app. The structure I landed on was communicative and straightforward, using design elements from our pre-established look and feel.
