task/research

Task: Create a mobile grocery list app where users can share their list with family and shop in real time.

Before seeking design inspiration, I conducted a brief analysis of the current market for mobile grocery list apps:

• Noted features, layouts, functions, and overall usability.

• With a clear understanding of our competition, interviewed colleagues who regularly use these apps.

• Quotes from interviewees were mapped into an affinity diagram, grouping post-its based on overlapping themes.

The post-interview analysis revealed valuable information about what users are looking for in an app like this:

• Users are motivated to update a shopping list when other people in their household can receive updates

• Crossing off items on a list, but not removing from the list entirely, is an important feature for users

• Users want a simple interface, but one that allows them to complete their desired actions easily (no hidden actions)